My son (10) received homework for the holidays from school: he needs to investigate what his parents do for a living.
He: ‘Mama, what are you doing e.g. right now?’
Me: ‘At this moment I am drafting the meeting minutes of a committee.’
He: ‘What is a ‘committee’?’
Me: ‘When colleagues regularly meet to discuss issues they find important.’
He: ‘Let’s imagine that me and my best friend are superheroes who discuss every week who to rescue next time – are we a committee then?’
He: ‘Are you & your colleagues also in the superhero business?’
Me: ‘Kind of.’
Antwerp Government Office (‘stadsloket’), health prevention campaign encourages inhabitants to choose the stairs instead of the elevator:
‘Those who take the stairs have better sexual life.’
Good news: there are still some governments which think that public funds should be spent on messages serving the public interest.