Design thinking

Question of the week: what is the major difference between the first 2 photos.

Pardon? That the 1st one contains whisky while the 2nd one chocomelk?

Nope.

Any other guesses?

Then I come out with the solution: the biggest difference can be found in knowing the target market segment: while the product designer of the whisky glass could obviously see the world through the eyes of a drunken person, the designer of the Chocomelk apparently had never seen a child before. It would be difficult otherwise to find a reason of a cocoa cup which dramatically narrows towards the bottom, making the whole mug so easy to knock over for 0-7 year-old citizens, being the target audience of the product – while the whisky glass stands solid, impossible to be knocked over.

And you know what? After creating the cup, the designer wasn’t completely satisfied with this Masterpiece: as there still might be children who eventually manage to balance the cup. So he didn’t take a rest, and went further to design an accompanying soucer – you know, with the little circle shaped edge in the middle. So children with exceptional manual skills, who survived Level 1 (not knocking the cup over), can still fail the Advanced Level (placing the cup back on the soucer), so the Chocomelk can still land on the table/ in their lap.

Of course I totally follow the mental process of the designer thinking that the cup works very well with those children below 7 who have perfect fine-motoric skills AND are able to sit at restaurant tables motionless for hours – and I would really not want to disturb him with the special needs of the children belonging to the rest 99.9% of the target group.

I can hardly believe that there have been mamas/ papas/ grannies in the past 20 years who have not seen a child knocking over a Chocomelk in their direct surrounding – or, if their child was lucky enough, have not been sitting themselves by restaurant tables with a completely alert nerve system, being terrified WHEN the drink will be knocked over.

I wouldn’t be surprised if one day it turned out that the Chocomelk designer was financially supported by the alcohol lobby, so to make parents promote their children’s getting used to drinking whisky as soon as possible.

Alienated

I already travelled with this gentleman one morning last week, too – I recognise the shoes and coat.

..And once it has turned this way, I have just woken him up before we got to Brussels-North railway station, where I know he needs to get off.

He was so happy & grateful. We wished each other a nice day, hoping to meet also next time.

And studies dare to say that commuting has a negative impact on your social network..

Customer centricity

I have just received a letter with an invoice from the PATHOLOGY department of a hospital.

The pathology department warmly welcomes me, reassuring they are utmost delighted that they can greet me among their new clients.

Later the letter describes that it is about the laboratory test I had some weeks ago, which (apparently) goes to pathology to evaluate the results.

I sincerely hope that Pathology being the receiving institution is part of the Standard Operating Procedure, rather than the outcome of an accurate customer segmentation based on my test results.

Fit & proper

Dear Mr(Ms) Bicycle Thief,

You were so kind to have very recently visited us – more specifically my vehicle parking on the street in front of my home.

You could eventually not steal it, still you managed to break a piece in the lock, due to which I cannot use it either.

As for the ethical and moral aspects of your profession, I would rather not touch upon that topic now, as I am afraid we have a significantly differing standpoint in this regard.

Nevertheless, I would like to share with you some objective observations regarding your activity:

All professions have some basic requirements – some fundamental criteria if you want to make a successful career in it – and yours is not an exception.

In case you next time consider to borrow a bicycle that happens to belong to somebody else, and thus you do not have the necessary keys to the vehicle, you might want to resolve this situation with your own mechanical devices – which may or may not be proper for this act.

Therefore, before next time you take action, you might want to assess the situation first whether you are technically equipped to successfully engage in the activity of stealing.

You need to know that for bicycles above a certain value there are safety measures built in the construction itself these days, which makes it somewhat longer to complete the action of stealing… in case you have the necessary equipment AND the sufficient professional experience – the above being conjunctive conditions.

Therefore, before taking a next action tonight, I recommend you to do the below Quick Self-Test in order to properly judge the Adequacy of your Criminal Capacities:

Questions related to the objects you use:

1.) ‘Do I have the proper devices?’

including (but not limited to)

a.) Do I have them from a reliable source’ (e.g. whether I have purchased – sorry, stole – them from a top criminal, or somebody lower rated in my industry)

b.) Do I regularly upgrade my equipment to be aligned with the latest technological developments in my profession (e.g. fit to open new generation bike locks, fit to cut the latest chain types..)

Questions related to your person:

2.) Do I have sufficient years of experience in my chosen business line?

3.) Am I fit to get engaged in the planned specific activity?

a.) Am I handy, in general?

b.) Do I regularly keep my knowledge up-to-date? (e.g. follow up professional literature, attend conferences, meet-ups on the newest trends in modus operandi..)

4.) Do I have good professional reputation amongst my peers? (e.g. am I considered a role model for upcoming professionals).

In case – and only in case – your answer is a ‘yes’ to all above questions, should you invest your valuable time in trying to steal a vehicle.

Otherwise it becomes a ‘lose-lose’ situation, perfectly pointless for all impacted stakeholders.

Thank you for considering the above.

Vital statistics

I have just received an email from a male colleague from a bank-branch: he is asking about my height and weight measurements.
I politely ask him whether the Bank has opened a modelling agency (‘broadening activity scope’) for which reason the above data are inevitable – but he quickly clarifies that he needs them for the life insurance I have recently requested for.
My reply attached.
___________
Az imént kaptam e-mailt egy bankfióki ügyintéző férfikollégától, melyben magasságom és súlyom iránt érdeklődik.
Udvariasan visszakérdezek, hogy a bank a közelmúltban tudtomon kívül esetleg modellügynökséget nyitott-e, mely körülmény természetesen azonnal megmagyarázná a hirtelen támadt érdeklődést. 
A kolléga tisztázza hogy nem, ellenben a minap kötött életbiztosításomhoz szükséges a fenti 2 adat.
Válaszom csatolva.

Personalised offer

Me (upset, to my husband):
‘Guess what.  I am just reserving flight tickets for the summer, and if I book for the 4 of us, the ticket price is x EUR. 
But if I include my mum as 5th person in our booking, each ticket is calculated at a 10 EUR higher price..
So the air company must be using a different pricing from 5 persons in a group.. Would you call it ‘customer centric’??’
My husband (in a helpful, objective tone): 
‘It depends. Any chance they know your mum?’
______________
Én (meglepetten/ bosszankodva repülőjegy foglalás közben): 
“Huu mire jöttem rá: ha négyünknek akarok csak jegyet venni, akkor a jegyár/db = iksz EUR, ha viszont anyukámat is a mi foglalásunkba teszem, akkor minden jegyet 10 EUR-ral drágábban számol..!! Ezek szerint 5 főtől magasabb árat számol a légitársaság..”
 
Házastársam (semleges arckifejezéssel, segítőkész hanghordozással): “Nem lehet, hogy csak ismerik anyukádat?”